When youʼve left something far behind, like at the beach or the gym, the Find My network — hundreds of millions of iPhone, iPad, and Mac devices around the world — helps track down your AirTag. And itʼs designed to protect your privacy every step of the way.
Your AirTag sends out a secure Bluetooth signal that can be detected by nearby devices in the Find My network. These devices send the location of your AirTag to iCloud — then you can go to the Find My app and see it on a map. The whole process is anonymous and encrypted to protect your privacy. And itʼs efficient, so thereʼs no need to worry about battery life or data usage.
Lost Mode
makes finding
things even easier.
Just like your other Apple devices, AirTag can be put into Lost Mode. Then, when it’s detected by a device in the network, you’ll automatically get a notification. You can also set it so someone can get your contact info by tapping your AirTag with their NFC-capable smartphone — that’s the same technology that lets people pay for things with their phones.
Privacy is built in.
Only you can see where your AirTag is. Your location data and history are never stored on the AirTag itself. Devices that relay the location of your AirTag also stay anonymous, and that location data is encrypted every step of the way. So not even Apple knows the location of your AirTag or the identity of the device that helps find it.
AirTag is designed to discourage
unwanted tracking. If someone else’s AirTag finds its way into your stuff, the network will notice it’s traveling with you and send your iPhone an alert. If you still havenʼt found it after awhile, the AirTag will start playing a sound letting you know it’s there.
Of course, if you happen to be with a friend who has an AirTag, or on a train with a whole bunch of people with AirTag, don’t worry. These alerts only get triggered when an AirTag is separated from its owner.
Beautifully simple.
A one‑tap setup instantly connects your AirTag with your iPhone or iPad. Enter a name for your AirTag, attach it to the item you want to track, and youʼre good to go. Want AirTag notifications on your Apple Watch, too? No problem.
Long live the battery.
AirTag is designed to keep going more than a year on a standard battery you can easily replace. And your iPhone lets you know when itʼs time to pop in a new one.
Splish, splash.
Let’s say you’ve tagged your keys and — oops — drop them in a puddle. Or they’re in the path of a colossal spill. Hey, that’s okay. Your AirTag is water resistant.
Initial it. Emoji it.
When you buy your AirTag from the Apple website or Apple Store app, you can have it personalized with your initials. An emoji. Or both. Itʼs free and easy, and it adds some fun.
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